Founding edition: six operator spreadsheets are free to download.
NRG New Restaurant Game Get all 6

Profit intelligence for independent restaurants

Run the numbers
before the rush.

A sharper successor to the original New Restaurant Game: practical operator research, editable financial tools, and a revenue-first lens on every channel.

Download all 6 tools Read the playbook

Excel-ready · Generic sample data · No sign-up required

6editable workbooks
4revenue channels modeled
0private figures exposed

Start with the numbers

The restaurant revenue toolkit

Six clean, editable workbooks rebuilt from restaurant finance models and the original thesis. Use them separately or download the complete founding-edition bundle.

01

Excel workbook · Free

Restaurant Unit Economics Planner

Translate dine-in, pickup, marketplace, and direct-delivery order mix into monthly contribution, operating profit, prime cost, and break-even sales.

Download the planner
02

Excel workbook · Free

Menu Margin Analyzer

Calculate item-level contribution, target price floors, and margin rank so high-volume dishes do not hide weak economics.

Download the analyzer
03

Excel workbook · Free

Delivery Scenario Planner

Compare pickup, third-party marketplace, and direct-delivery scenarios—including fees, packaging, labor, and cannibalization.

Download the planner
04

Excel workbook · Free

Pizza Delivery Economics

Compare third-party marketplace delivery with an in-house driver fleet, including order density, driver labor, vehicle cost, fixed fleet overhead, and break-even volume.

Download the model
05

Excel workbook · Free

Restaurant Flow-through Analyzer

Measure how much incremental sales become incremental operating profit, with a clear base-versus-new-month P&L bridge.

Download the analyzer
06

Excel workbook · Free

Restaurant Site Expansion Scout

Rank candidate trade areas using demand, delivery coverage, competition, site readiness, launch capital, and expected unit economics.

Download the scout

Founding-edition bundle

One download. Six restaurant decisions made clearer.

Download the complete toolkit

The operating thesis, rebuilt

The game changed.
The margin still decides.

This field guide distills the strongest, most durable ideas from the original New Restaurant Game research into four rules an operator can act on this week.

01

Protect prime cost

Sales growth is not a strategy if food and labor consume every incremental dollar. Model both together, then set a weekly operating range.

02

Price every channel

A dining-room sale and a delivery sale do not share the same cost stack. Treat fees, packaging, rework, and refunds as channel costs—not surprises.

03

Own the guest relationship

Marketplaces can create demand, but direct relationships create repeatable value. Give loyal guests a clear path back to channels you control.

04

Make throughput a strategy

Menu complexity, ticket time, and handoff design are economic variables. The winning menu is the one the kitchen can execute profitably at peak.

The 15-minute operator review

Four questions before the next promotion.

  1. 01

    What is the contribution per order after channel-specific costs?

  2. 02

    Which menu items carry margin—and which only carry volume?

  3. 03

    How much new demand is actually incremental?

  4. 04

    Can the kitchen deliver this mix during the busiest hour?

Revenue architecture

A business model that earns trust before it rents attention.

The site is built around a deliberate revenue ladder: useful tools first, deeper products second, relevant partners third, and advertising only after traffic earns it.

Now

Digital downloads

The founding spreadsheets establish product quality and demand. The paid expansion path is a complete operator pack with forecasts, labor planning, menu engineering, and implementation guides.

Highest margin

Next

Affiliate tools

Reviews and comparisons can cover POS, inventory, labor scheduling, direct ordering, accounting, and delivery tools—only when a real operator use case fits.

Approval links required

Later

Sponsors and ads

Reserved for high-intent guides and tools after verified traffic. No cluttered display inventory before the audience is valuable enough to price well.

Traffic threshold first

Disclosure: This founding edition contains no paid placements or affiliate links. Future commission links will be clearly labeled.

Model first. Move second.

Build the restaurant you can prove.

Start with the free toolkit. Replace the sample inputs with your own numbers, stress-test the channel mix, and make the next decision from contribution—not hope.

Get the complete toolkit